There has been a drastic change within the digital advertising landscape. The rapid digitization of advertising as a whole has resulted in the formation of numerous businesses, each one offering a unique product or service that aids the overall online advertising process and adds value to the link between a publisher and an advertiser. These players are Ad Networks. With these new players in the ecosystem, the digital advertising model has evolved and is no longer the simple model of days gone by. It has evolved into a much more complex model.

It won’t be incorrect if I mention Ad Networks to be the last option leveraged for paid advertising. For instance, If an advertiser has a budget of $100 for digital advertising, she might plan to spend $70 via Google, $20 via Facebook, $5 via Twitter and only spend $5 or less via Ad Network.

In this article, I will try to broadly address how ad-networks function and how they have been able to drive growth. Before we start, here is a quick recap of digital advertising scenario.

The fact that Google and Facebook have maintained almost like a monopoly over the digital ad expenditure at a global level (barring China) is not new to anyone. In the first quarter of 2017, as much as 92 cents of every new dollar spent in online advertising across the Asia Pacific (ex. China) went to Facebook and Google. Of the $1.23 Bn in growth, $1.13 Bn goes to Google and Facebook. What is interesting is to understand how the remaining 8 cents are spent and spread across various platforms. The 8 Cents are primarily spread across Twitter, Linkedin, Native Advertising Platforms and Ad Networks.

Digital Advertising Spending (In Bn USD)

 

Campaign Types for Ad Networks:

Cost-Per-Mille (Impressions)

In the CPM model a publisher the the ad network for every 1000 ad impressions they deliver. CPM stands for Cost-Per-Mille, simply put Cost-Per-1000 Impressions. 

Cost-Per-Click (CPC)

CPC, also called as PPC advertising campaigns, is performance-based (to an extent). As per the model, publishers get paid for every click they deliver to advertisers, with impressions not having a bearing on the payment at all.

Cost-Per-View (CPV)

As the name suggests, this model is based on the number of views the ad captures. These ads are not normal text ads, but rich media ads including video and display advertising. The tagline and the ad copy play a crucial role here. Read this article for some quick tips to become a pro at copywriting.

Cost-Per-Lead

The CPL model is entirely performance-based and takes into account qualified leads only. Unless and until all the criteria set up by an enterprise for lead qualification are met, number of impressions, clicks on the ad, landing page views don't matter.

Cost-Per-Sale

CPS is another performance-based metric that an affiliate Ad Network would work with. This goes a step further and considers only the number of sales that took place via the ad campaign.

Cost-Per-Install

CPI is applicable only in case of apps. This model is ideal for businesses to leverage digital advertising to drive app installs. 

Another concept that comes up in the case of app installs is the type of campaigns, whether the users are incentivized or not.

• Incentivized - The campaigns that run with this inventory type usually have a sweetener attached to it to attract the audience. 
• Non - incentivized - This is a more genuine kind. This inventory does not have any associated offer to drive app installs. 

CPL, CPS, CPI can together be termed as CPA (Cost Per Action), which is the absolute performance-based model.
Publishers and advertisers often use ad servers (more on this later) to maintain their own reports and serve ads, using third-party ad serving tools or ad exchanges.

How do these Ad Networks function

Ad network is essentially a middleman that connects advertisers to websites that host advertisements. To be more precise, this network seeks out unsold advertising space from publishers and then sells that space to advertisers searching for ad space with particular content. When you see interactive ads being served on various sites you visit, there is a specific technical process taking place that enables such. Every Ad Network’s objective is to aggregate publishers in order to provide advertisers with low cost ad space that can reach a lot of people.

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Who should work with Ad-Networks?

Ad Network is a conscious choice that is made by many advertisers based on the objective they are planning to pull off with their ad campaigns. Do they only want to let people know about their client’s brand (usually a case with brands) or are they trying to generate revenue and some more complex business goals for their clients?

• For some, AdSense may suffice in case of a PPC advertising, but other find the bidding process tiresome and costly. For those who want to reach a lot of people with their branding campaign at low cost, Branding Ad Networks could be a good choice. Furthermore, Ad-Networks can provide more assurance of consuming your inventory, for most of the times.
• In the case of performance-based digital advertising where the aim varies from generating verified leads to selling product, Affiliate Ad Networks work great. 
• If you are seeking full control over the campaigns and transparency with a superior client service as compared to an Ad Exchange, Ad Networks are what you must opt for.
• Depending on the sophistication, Ad Networks help publishers serve targeted and contextual ads optimized as per the layout of the website/app.

How Ad Networks work with Advertisers

At the most basic level, ad networks pool inventory of unsold ads from publishers and sell it to advertisers. Ad Networks earn money by taking a cut of the total ad revenue or basis the performance that is delivered.
Ads are delivered to a publisher’s site by an ad network’s ad server via the code on the publisher’s site that calls the ad. The performance of any campaign is tracked via a tracking pixel from the ad network that the advertiser places on the conversion page (landing page) such as a thank you page on its site. The ad network’s ad server powers ad targeting, tracking and reporting on the campaign.
Unlike Google Adwords and Google Display Network where advertisers and agencies manage bidding, targeting and optimization themselves, many ad networks manage campaigns on behalf of the advertisers. In such cases, an ad network and a buyer can negotiate all the costs and parameters associated with the campaigns including and not limited to

• Campaign duration
• Audience targeting
• Impressions (the number of times an ad is served) and
• Average cost per 1000 impressions (CPM).

The modern age Ad Tech stack makes the entire process less complex for advertisers.

How Ad Networks help publishers

Ad networks offer publishers an easy and convenient way to make money by selling space on a personal blog or another website. They link advertisers and publishers and offer a safe option for both to buy and to sell.
Generally, it costs a blogger or a publisher nothing to partner with a network and to implement a revenue stream. The network does all the work, from finding advertisers, to setting up campaigns, targeting and collecting money. The network taking responsibility of these parts of the partnership leaves the publisher with time to create quality and relevant content, which is necessary to bring in revenue.

There are broadly 3 types of Ad Networks

• Blind Networks offer low prices, but advertisers generally have no control over the ad placement. Most of the ads, in this case, would appear on irrelevant websites, capturing irrelevant data and targeting irrelevant audience.
• Vertical Networks tend to have higher quality traffic with advertising across general categories like automotive. In this case, the results an advertiser gets is of better quality as compared to what they would get with blind networks.
• Targeted Networks are the most expensive for advertisers, and focus on specific targeting like behaviour or website context. Their data is filtered to nth level and they often indulge in CPM game only.

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Types of targeting available with Ad Networks

• Device - Advertisers can target their audience based on the devices (desktop, mobile, tablet) they use to visit the publisher’s site.
• Location - Ad Networks also allow publishers to target their audience in specific geographies.
• Other Tools:
  • Campaign Duration - This feature allows advertisers to set the duration they want the ad to be live on publisher’s site.
  • Frequency Caps - With Ad Networks, it is also possible to set the frequency of an ad for any given user. For instance, you can setup an ad to appear only 3 times for a particular user. And it applies even if the user is stays on the website for longer or comes back to the website more than thrice in a day.

Delivery Grid: Ad Formats Vs Type of Campaigns

Method of Measurement / Method of Delivery	CPI	CPL	CPS	CPC	CPM	CPV
Email		Yes	Yes	Yes	Yes	Yes
Web page	Yes	Yes	Yes	Yes	Yes	Yes
Mobile App	Yes	Yes-Rare	Yes-Rare
SMS	Yes	Yes-Rare	Yes-Rare
Native	Yes	Yes	Yes	Yes	Yes	Yes
Video	Yes	Yes	Yes	Social	Yes	Yes

Quality Metrics

The AdTech ecosystem has been plagued with challenges related to transparency. Everyone in the ecosystem right from Google, Facebook, Snapchat to small ad networks have been under the radar at one point or the other. The fundamental rule that every advertiser expects and every publisher wants to adhere to are:

• Ads should be served only to humans or real users and not bots

While dealing with ad networks, advertisers have little control over the ad-serving process, because of which advertisers pre-define quality metrics that help them gauge the efficacy of the overall campaign. These quality metrics vary across categories and campaign types. Here is a quick overview of the quality metrics that have now become the standard in the performance marketing business in India.

Top Performance Ad Networks in India

There are over 500+ ad networks that operate with Indian advertisers and publishers. While this is a great number and gives publishers a lot of choices, given the issues around transparency, it is increasingly difficult to differentiate between these Ad-Networks. This is the problem that is faced by both advertisers and publishers and given the operational style of ad networks, this problem will continue to persist. From a publisher’s point of view, here are some of the factors governing the choice of ad network:

• Incoming Campaigns and Exclusives:

Affiliate businesses are laser-focused on delivering performance. Everything aside, performance or conversion rates heavily depends on the offer and whether or not that offer is exclusive to a publisher or not.

• Consistent Incoming Campaigns:

While publishers engage with multiple ad networks, they prefer allocating the bulk of their inventory to the ad networks who provide them with campaigns consistently.

• Campaigns with longer duration:

Like everyone else, publishers prefer working with ad networks that present them with campaigns that last longer. This gives them an opportunity to optimize their delivery, plan better and essentially perform better.

• Campaigns that are exclusive:

Publishers love campaigns that present them with an exclusive offer. Campaigns with exclusive offers are exposed to select publishers and generally have lower payouts. Despite the low payout, publishers prefer exclusive campaigns because they are able to drive traction and improve their overall conversion rates.

• Payment Terms:

One of the most critical criteria for publishers is payment terms. Payment terms with Ad Networks vary drastically depending on the campaign and the publisher itself. For select campaigns, ad networks offer advance payments to kickstart the campaigns but on an average, the payout period can vary between 30 - 90 days. This is where platforms like Google AdSense and Ad Exchange stand out. Google AdSense for instance processes payments in 30 days.

 

Inventory	Quality Metrics	Remarks
CPI	Events + Retention	Incentivised No Bot Traffic 30% Retention for at least 1 Day upto Day 7 InApp Activity / Events withn first 7 Days Non incent Click to Install Ratio < 5%
CPL	Verified	Right party interested
CPS	Sale without cancellation
CPV	Cost Per Visit	Conditional to: Bounce Rate (~ 50% or lesser) Time Spent on page/site (~ 60 sec+)
CPM	Cost Per Impression	Bounce Rate Click Rates (2% and above)
CPC	Cost Per Click	CTR ~ 5% Bounce Rate (<50%)

 

	CPI	CPL	CPS	CPC	CPM	CPV
vCommission	Banner Ads Mobile app Native Social Video	Banner Ads Mobile app Native Social Video	Banner Ads Mobile app Native Social Video	Banner Ads Mobile app Native Social Video	Banner Ads Mobile app Native Social Video	Banner Ads Mobile app Native Social Video
iCubes Wire	Banner Ads Mobile app SMS Native Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native	Email Banner Ads Native SMS	Email Banner Ads Video Native Social	Email Banner Ads Video Native Social
PaYesoom	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native
AdmitAd	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native	Email Banner Ads Mobile app SMS Native	Email Banner Ads Video Native Social	Email Banner Ads Video Native Social
Optimize	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native	Email Banner Ads Native SMS	Email Banner Ads Video Native Social	Email Banner Ads Video Native Social
Media.net	Native Video	Video Native	Native	Video Native	Native	Video Native
Komli	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native
DGM	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native	Email Banner Ads Native SMS	Email Banner Ads Video Native Social	Email Banner Ads Video Native Social
SVG	Banner Ads Mobile app SMS Native Social Video	Email Banner Ads Mobile app SMS Native Social	Email Banner Ads Mobile app SMS Native	Email Banner Ads Native SMS	Email Banner Ads Video Native Social	Email Banner Ads Video Native Social
ClickZoot	Banner Ads Mobile app Native Video	Banner Ads Mobile app Native Video

Some Of The Large Publishers Specializing In Delivery Of Incentivized Campaigns
	CPI
Rationalhead	Banner Ads Mobile app Native Social Video
Taskbucks	Banner Ads Mobile app Native Social Video
Pokkt	Banner Ads Mobile app Native Social Video
ITM-adcall	Banner Ads Mobile app Native Social Video
Mob-Vista	Banner Ads Mobile app Native Social Video
Ladoo	Banner Ads Mobile app Native Social Video

	Incent Only
	Incent & Non-incent

Ad Network	Ad Exchange
Direct contact with Ad Networks, more visibility and transparency into campaigns.	Entirely based on a bidding process that reduces the transparency and doesn’t allow the advertiser to have control over the campaign.
Higher fill rates but lower CPC and CPM.	Higher bids require higher overall campaign budget. Can not be used for performance-based campaigns.
A better option in case of performance-based campaigns (CPL, CPI and CPS).	Running bulk campaigns with Ad Exchange can be chaotic for an advertiser.
More assurances of the ad being run on a relevant site. Campaign targeting is available.	Lesser options for campaign targeting.
Superior client service. Better control on what campaigns you run/don’t run.	High chances of your ad being displayed on a partner site that is not at all contextual.

 

The above factors can help you choose between the two, However, the differentiating factors, in any case, would be the campaign objective and the target audience. If you are looking for acquisition then you can very well rely on Ad Networks. If you want to run branding campaigns, you can juggle between the two, but make sure you analyze all the factors associated with the two.

Above is an elaborate diagram depicting the functioning of Ad Exchanges. Here, what Ad Networks will do is turn this complex process into a not-so-complex one for advertisers as well as publishers.

Why should you choose or not choose to work with Ad Networks?

Ad networks have long been a core component of any media plan. While in the early days of online advertising, Ad Networks struggled to justify their existence, they now are welcomed in every major advertising budget thanks to their reach and scalability. Traditional ad networks can provide immediate results — and working with an ad network facilitates understanding of the marketing challenges, the ever-changing dynamics and the science behind driving greater value from online advertising. Moreover, the prolific growth in consumer-generated content/media has seen an increasing number of ad networks with varied models that take advantage of the mounting power of social networks. The available targeting with Ad Networks allows advertisers to constantly evaluate and refine the networks’ inventories based on which sites become part of influential and relevant conversations.

Additional pros of working with Ad Networks

• Dedicated support

A dedicated client supportcavailable in case of Ad Networks is definitely something that tends to lure advertisers.

• Cost Effective and efficient

As Ad Networks charge on CPA basis, there’s more accuracy in terms of average revenue per user

• Convenience 

By taking care of all the ad elements, Ad Networks makes the entire advertising process less chaotic and more convenient for advertisers. All they have to do is to get in touch with the right Ad Network and share their campaign requirements.

• Available targeting 

Extensive targeting available with Ad Networks helps advertisers enhance their overall campaign performance and acquire more users.

Cons and possible risks

• Fake traffic 

A non-human traffic trend seems to be steeply expanding in this market which means that there is quite a good chance that you are being conned by the data that you see and hence wasting your advertising budget.

• Doubtful lead quality

Ad Networks are often alleged to fabricate the generated leads. However, this happens mostly when you are using Ad Network with a bad name.

• Payment terms

Cases of delayed payments towards publishers are quite common.

If you are a WordPress blogger, you know the importance of ad networks. The right ad network will help you monetize your website without hindering the user experience. There are many ways to earn money by blogging. Placing ads on your blog is a great way to earn passive income with just a little effort. Today we are going to talk about ten of the best Ad networks available for all sizes of publishers. These ad networks are great in terms of payout and ease of use. We will also discuss about how difficult or easy it is to get approved for these ad networks and disadvantages, if any. Top 10 ad networks for publishers, advertisers and WordPress bloggers Top 10 best ad networks for WordPress bloggers: 1. Adsense The best ad network for publishers around the world, Adsense is one network which is used by all bloggers. Google Adsense network Adsense offers CPC-based ads and is one of, if not, the biggest ad providers in the game. If you want to get approved, be ready to follow some strict guidelines. Since it is owned by Google, you get quality ads which enhance your user experience as well. Bret Carmichael Testimonail It is a bit difficult to get approved but the flexibility to show customised ads and ease of use are some advantages of this network. Adsense has a minimum payout threshold of 100$ which is easy to earn if you have decent traffic and great content. It pays through cheques, EFT, wire transfer, and western union. Struggling to get approved? Read now: How To Apply For Google Adsense So That You Get Approved. Do you already have an adsense account? Then, read this: Google Adsense Tips — 5 Tips To Double Your Adsense Earnings 2. Media.net Another great ad network for both new and established bloggers, Media.net offers contextual ads of CPA, CPM, and CPC programs. It is powered by Bing and Yahoo so the quality of advertisers is very high and the publishers can also use ads from Yahoo and Bing. Media Net Network The ads offered by Media.net look very distinct in comparison to other ad networks so it is better if you have a theme which matches the ad design. Media.net has a minimum payout of 100$ and pays through PayPal and Web Money. There is no minimum traffic requirement which is a good feature for new and small publishers. 3. Propeller Ads With instant approval and fast payments, Propeller Ads is a popular ad network for bloggers who work across multiple genres and screen types like mobile, desktop, social media, software, games etc. Propeller Ads Network Propeller Ads offer CPM, CPA, and CPC ad programs and real-time reporting for all the ads. This makes it easy to track the performance and earnings easily. The minimum payout is 100$ for PayZa and Payoneer and 550$ for wire transfer. 4. Popads A great ad network for small publishers, Pop Ads is a premium ad network with instant approval. It offers a better CPM rate than other ad networks and there are no minimum traffic requirements. Pop Ads Network PopAds supports all kinds of websites and the minimum payout is 5$ unlike other networks which have a higher threshold. They pay through Payoneer and Paypal and you also have an option to set-up auto withdrawal. 5. Chitika If you have a good volume of search traffic, Chitika is one ad network you should definitely use, as it monetizes search traffic. It is a popular network among new bloggers and some also consider it as an alternative to Adsense. Chitika Network Joseph Hsieh Testimonial Chitika grants instant access and has no minimum traffic requirements. In addition to a low payment threshold of 10$ for PayPal and 50$ for cheque, this network also provides great support for publishers and advertisers. However, stay away from invalid clicking as Chitika will ban your account immediately, if it detects any invalid activity. 6. Infolinks Popular for its in-text ad formats, Infolinks is a great way to monetize your website if it is content-centric. It has many trusted advertisers like eBay, Facebook, Amazon, Microsoft, etc which offer timely payments. Infolinks Network Infolinks offer in-text ads, overlay ads, banner ads, in-screen and in-frame ads and you can choose the ones which you want to display on your website. The minimum threshold is 50$ and it pays through PayPal, Payoneer, bank wire transfer, and echeck. 7. Revenuehits A great way to earn 10$-100$ a day, Revenuehits is a CPA-based ad network which pays the publisher for every completed action on the website they own. It pays 10$ to 50$ for each completed action. This network does not pay for any clicks or impressions unlike other networks but offers very high CPA rates. Revenue Hits Network Revenuehits has a variety of ad formats you can choose from, to place on your website and gives instant approval. The minimum payout is 50$ and it pays through Payoneer, Bank transfer, and PayPal. 8. Bidvertiser Bidvertiser is an old, yet trusted ad network which offers so many types of ad formats that it becomes easy to choose the types which suit your blog well. They do not offer very high-quality ads but the ease of use, timely payments, and low payout threshold of 10$ make this network a preferred choice for WordPress bloggers. It pays via cheque, bank transfer, and PayPal. 0X8EuwuGgF2jPmJRe 9. Adbuff With minimum traffic criteria of 2000 unique visitors per day to get approved, Adbuff is a premium CPM and CPC-based ad network which offers high CPM rates. Adbuff Network Adbuff has big advertisers registered with them who offer quality ads. It has an easy interface and also offers a mobile app for publishers. They pay through PayPal, Bitcoin, Payoneer, and wire transfer and the minimum payout threshold is 100$. 10. Hilltop Ads One of the very few ad networks with anti-adblocker technology, Hilltop Adsoffer CPA, CPM, and CPC-based ads with real-time tracking statistics for medium and big publishers. Hilltop Ads network Hilltop Ads is not very feasible for websites with low traffic. Since the ads have anti-adblocker technology, you can get paid for almost all the traffic. The network is easy to use and offer many different types of ads. The minimum payout is 50$ and they pay via Payoneer and Bitcoin. So these are ten of the best ad networks available for WordPress bloggers which are great for all kinds of publishers. They provide trusted ad delivery and timely payouts in various ways so that publishers across the world earn through their ads. These networks are also great in terms of the variety of ads they serve, so that the bloggers can choose the ones which look great with their theme and site design. You can earn up to 10$ — 200$ per day with ads, if you choose the right ad network which delivers customised ads to your website.

Read more at Gist: Which Is The Best Ad Network For Publishers? Our Top 10 List https://getgist.com/best-ad-networks-for-publishers/

If you are a WordPress blogger, you know the importance of ad networks. The right ad network will help you monetize your website without hindering the user experience. There are many ways to earn money by blogging. Placing ads on your blog is a great way to earn passive income with just a little effort. Today we are going to talk about ten of the best Ad networks available for all sizes of publishers. These ad networks are great in terms of payout and ease of use. We will also discuss about how difficult or easy it is to get approved for these ad networks and disadvantages, if any. Top 10 ad networks for publishers, advertisers and WordPress bloggers Top 10 best ad networks for WordPress bloggers: 1. Adsense The best ad network for publishers around the world, Adsense is one network which is used by all bloggers. Google Adsense network Adsense offers CPC-based ads and is one of, if not, the biggest ad providers in the game. If you want to get approved, be ready to follow some strict guidelines. Since it is owned by Google, you get quality ads which enhance your user experience as well. Bret Carmichael Testimonail It is a bit difficult to get approved but the flexibility to show customised ads and ease of use are some advantages of this network. Adsense has a minimum payout threshold of 100$ which is easy to earn if you have decent traffic and great content. It pays through cheques, EFT, wire transfer, and western union. Struggling to get approved? Read now: How To Apply For Google Adsense So That You Get Approved. Do you already have an adsense account? Then, read this: Google Adsense Tips — 5 Tips To Double Your Adsense Earnings 2. Media.net Another great ad network for both new and established bloggers, Media.net offers contextual ads of CPA, CPM, and CPC programs. It is powered by Bing and Yahoo so the quality of advertisers is very high and the publishers can also use ads from Yahoo and Bing. Media Net Network The ads offered by Media.net look very distinct in comparison to other ad networks so it is better if you have a theme which matches the ad design. Media.net has a minimum payout of 100$ and pays through PayPal and Web Money. There is no minimum traffic requirement which is a good feature for new and small publishers. 3. Propeller Ads With instant approval and fast payments, Propeller Ads is a popular ad network for bloggers who work across multiple genres and screen types like mobile, desktop, social media, software, games etc. Propeller Ads Network Propeller Ads offer CPM, CPA, and CPC ad programs and real-time reporting for all the ads. This makes it easy to track the performance and earnings easily. The minimum payout is 100$ for PayZa and Payoneer and 550$ for wire transfer. 4. Popads A great ad network for small publishers, Pop Ads is a premium ad network with instant approval. It offers a better CPM rate than other ad networks and there are no minimum traffic requirements. Pop Ads Network PopAds supports all kinds of websites and the minimum payout is 5$ unlike other networks which have a higher threshold. They pay through Payoneer and Paypal and you also have an option to set-up auto withdrawal. 5. Chitika If you have a good volume of search traffic, Chitika is one ad network you should definitely use, as it monetizes search traffic. It is a popular network among new bloggers and some also consider it as an alternative to Adsense. Chitika Network Joseph Hsieh Testimonial Chitika grants instant access and has no minimum traffic requirements. In addition to a low payment threshold of 10$ for PayPal and 50$ for cheque, this network also provides great support for publishers and advertisers. However, stay away from invalid clicking as Chitika will ban your account immediately, if it detects any invalid activity. 6. Infolinks Popular for its in-text ad formats, Infolinks is a great way to monetize your website if it is content-centric. It has many trusted advertisers like eBay, Facebook, Amazon, Microsoft, etc which offer timely payments. Infolinks Network Infolinks offer in-text ads, overlay ads, banner ads, in-screen and in-frame ads and you can choose the ones which you want to display on your website. The minimum threshold is 50$ and it pays through PayPal, Payoneer, bank wire transfer, and echeck. 7. Revenuehits A great way to earn 10$-100$ a day, Revenuehits is a CPA-based ad network which pays the publisher for every completed action on the website they own. It pays 10$ to 50$ for each completed action. This network does not pay for any clicks or impressions unlike other networks but offers very high CPA rates. Revenue Hits Network Revenuehits has a variety of ad formats you can choose from, to place on your website and gives instant approval. The minimum payout is 50$ and it pays through Payoneer, Bank transfer, and PayPal. 8. Bidvertiser Bidvertiser is an old, yet trusted ad network which offers so many types of ad formats that it becomes easy to choose the types which suit your blog well. They do not offer very high-quality ads but the ease of use, timely payments, and low payout threshold of 10$ make this network a preferred choice for WordPress bloggers. It pays via cheque, bank transfer, and PayPal. 0X8EuwuGgF2jPmJRe 9. Adbuff With minimum traffic criteria of 2000 unique visitors per day to get approved, Adbuff is a premium CPM and CPC-based ad network which offers high CPM rates. Adbuff Network Adbuff has big advertisers registered with them who offer quality ads. It has an easy interface and also offers a mobile app for publishers. They pay through PayPal, Bitcoin, Payoneer, and wire transfer and the minimum payout threshold is 100$. 10. Hilltop Ads One of the very few ad networks with anti-adblocker technology, Hilltop Adsoffer CPA, CPM, and CPC-based ads with real-time tracking statistics for medium and big publishers. Hilltop Ads network Hilltop Ads is not very feasible for websites with low traffic. Since the ads have anti-adblocker technology, you can get paid for almost all the traffic. The network is easy to use and offer many different types of ads. The minimum payout is 50$ and they pay via Payoneer and Bitcoin. So these are ten of the best ad networks available for WordPress bloggers which are great for all kinds of publishers. They provide trusted ad delivery and timely payouts in various ways so that publishers across the world earn through their ads. These networks are also great in terms of the variety of ads they serve, so that the bloggers can choose the ones which look great with their theme and site design. You can earn up to 10$ — 200$ per day with ads, if you choose the right ad network which delivers customised ads to your website.

Read more at Gist: Which Is The Best Ad Network For Publishers? Our Top 10 List https://getgist.com/best-ad-networks-for-publishers/